Mobile optimization is a method of building a website that not only works on a desktop with traditional screen sizes but also is specifically optimized or built to work well on a mobile device. Mobile device may be a smart phone or a tablet.
Why do you need mobile site?
The trends are going that more and more people are looking at your site on a mobile device, tablet smart phone, somewhere around 30%. The mobile device has a different real estate, unique technology and specifications that aren’t found on the desktop. Often times a desktop site either won’t work at all on the mobile device, or is difficult to use. For example, you are looking for a phone number and you have to have to zoom or go through a series of steps to find it. You don’t want to make your users hunt for the info they need.
Responsive web design.
Responsive Web design is a buzzword as of late within the web design community. What this means is that the website detects the screen size of the device you are using and offers a series of rules based on that screen size. The content of your website rearranges itself accordingly. Maybe three columns on a larger screen becomes 1 long column or the font size changes for smaller screens. Certain content can be highlighted or removed if you are on a device the size of a mobile phone or vice versa.
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