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Primer on Responsive Web Design by Wallace Web Consulting in Anniston – Gadsden Alabama. Businesses need a Responsive Website to be accessible to mobile and desktop users alike to increase traffic, leads and sales. Contact Wallace Web Consulting to learn how we can help you.

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.

In a nutshell, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design means your website responds to or adjusts automatically to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

Using their mobile devices, owners do not just browse websites as they do with their desktop computers. They also engage in social networking and local search. Look at the following findings by comScore:

55% of users choose mobile devices over PC for social networking
53% of smartphone users and 61% of tablet users read posts from people known personally
39% of smartphone users and 47% of tablet users read posts or status updates from organizations, companies, brands, events, or products
37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else

Increased mobile usage also led to the growth of local search to 144% in 2011. And as of December 2012, 27% of total web traffic came from mobile devices accessing directories and other local web resources. This is a major increase from only 6% the previous year.

Efficient crawling and indexing of search engine robots — Responsive is Google’s recommended configuration for serving content to mobile devices. It’s easier for search engines to crawl and index your pages since they will be dealing with a single set of codes and content under one URL.

Higher chances of pages getting ranked — You can focus all your optimization efforts on one website, increasing your chances of better rankings. You also avoid redirect problems — common with building mobile version sites — so search engines can find and rank your site with ease.

Send a message here or call me at 2566895573 so you can schedule your free consultation on responsive web design today.